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Originally, a boutique hotel was an independent, small property offering accommodation in a more intimate setting in large cities throughout the UK and the US. The term became popular in the 1980s. Since then, some of the large chains have acquired small properties that they operate and advertise as boutique hotels. Generally, a boutique hotel will have no more than fifty rooms; some will have as few as six.

Boutique hotels distinguish themselves by offering more personalized service in an intimate “home away from home” setting. They cater to travelers looking for something different. Often, they are very luxurious, and sometimes even a bit eccentric. Unlike large chain hotels, the high staff-to-guest ratio in boutique hotels usually means that the staff will know you by name and will remember where you’re from and the purpose of your trip.

When the hotel owner is your host, as is often the case in a boutique hotel, you can be assured of the hotelier’s dedication to making you feel at home. Striking the right balance between pampering guests and assuring their privacy can be a challenge in a hotel setting. An exceptional standard of service is one way that boutique hotel owners manage this balance, but they also rely on good design and good use of space.

The public spaces of a hotel are important because they convey the hotel’s character. All hotels endeavor to make their guests feel at home, and even large hotels underscore that aim in their public spaces. Creating a comfortable, homelike atmosphere may seem easier in a boutique hotel, but smallness calls for creativity in making the space functional as well as cozy.

The public areas in a boutique hotel should be arranged so that guests can enjoy individual space if they wish, yet without sacrificing the intimate, friendly atmosphere. The furniture should be comfortable enough to encourage guests to relax, with variations in lightening to accommodate different needs and functions. Boutique hotels tend to be less formal, and the design should emphasize the freer, more relaxed ambiance.

The rooms in large hotel chains tend to be very much the same. They all have basics like a bed, a closet, bedside tables, and an en suite bath. One room is indistinguishable from all the rest. In a boutique hotel, there is more room for individuality, just like in your home. Whether it’s furnished with period antiques and fine linens and draperies or equipped with a flat screen TV and internet access, your room will be unique.

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